How to Make YOUR City the #1 Post-Covid Tourist Destination

Of all the industries devastated by Covid, the tourism sector was particularly gut-punched, thrashed about by a perfect storm of shambles.

But let’s look ahead — one day soon(ish), Covid will ease its grip, allowing people to travel and play the economically-crucial role of visitors again.

Anticipating that day, cities all over the world will battle it out to become “The First Place You’ll Visit.”

Some will have massive promo budgets to deploy and legacy attractions to entice you. But most towns will need to play the scrappy David to the Goliaths of New York, London, Paris, Orlando etc., and come up with something more daring to draw both attention and people…and in the process, solidly position themselves top-of-mind.

The attached slide deck may be that “something more daring.”

I put it together and pitched it to the city of Montreal as a project that is time-fluid (i.e. valid no matter when Covid “ends”), sensitive to current parameters, yet a gutsy head start on the competition.

But after much deliberation with (too) many powers that be, it seems that my idea was a little too “out there” for my hometown’s headspace. (Hold on, an idea of mine being too “out there”? What a shock!)

So, I’m putting it out there…for you.

BTW, this is just a thumbnail summary; there’s a lot more detail where this came from.

So if you’re responsible for drawing visitors to your town and can take big swings of the bat, this may work for you. Reach out if you want to learn more about becoming the “City of Visitors.”

Or if you’re just a visitor hungering for a place to visit once Covid is behind us, you may get a kick out of this.

Either way…enjoy!